Management and Organizational Studies 1021A/B Study Guide - Pizza Pizza, Tim Hortons, Earth Hour

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Meaghan Ross

Document Summary

Customer value the unique combination of benefits received by targeted consumers that includes quality, price, convenience, delivery, before/after sale services encourage consumers to become loyal, long term customers and spread positive reviews. Creating products with added value is focused on: product design (mountain equipment co-op claims best design in outdoor products, pricing strategies (walmart focuses on low prices, service elements (pizza pizza markets quick delivery) Marketing the process of planning and managing goods, services, or ideas, to meet consumer needs and organizational behaviour: deciding where to put the smarties in a store, i. e. near the register. Consumer behaviour the actions a person takes when purchasing and using products or services. Is it more likely for someone to buy smarties if they are beside the register? (process of decision making) Essence of marketing success of marketing depends on meeting consumer needs, and a marketer"s ultimate objective is to drive profits/ generate revenue.