Management and Organizational Studies 2320A/B Study Guide - Quiz Guide: Pollution Prevention, Ecological Footprint, National Symbol

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Angela White

Document Summary

Sustainable marketing: marketing that meets the present needs of the customers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Marketing impact on individual consumers: most consumers hold mixed or slightly unfavorable attitudes toward marketing, high prices: claim product is much more expensive due to high cost of marketing, high cost of distribution: Too many intermediaries with high mark ups: claim that markup is quite low, high advertising expense: Attest to being accountable for 40% of the manufactures price: excessive mark-ups, deceptive prices, leading consumers to believe they are getting more value than they actually are. Deceptive pricing: falsely advertising factory or wholesale prices. Or a large price reduction in a high retail list price. Deceptive promotion: misinterpreting products features or performance. Deceptive packaging: exaggerate package content through misleading labeling. Describing size in misleading terms: consumers are protected by the competition act, guidelines to prevent greenwashing .