Management and Organizational Studies 2320A/B- Final Exam Guide - Comprehensive Notes for the exam ( 48 pages long!)

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Chapter 1: marketing = managing profitable customer relationships. Mos2320 marketing: find and understand marketing opportunity, conduct thorough examination of marketplace and develop/communicate value of products and services to potential customers. Implementation: carry out plans successfully: control: measure and evaluate results and take corrective action if needed, marketing strategy, goal: create value for customers and build profitable customer relationships. Mos2320 marketing: effective branding/positioning, positioning product/service by using clear, distinctive brand image, constantly reinforcing image through merchandise, service, promotion, apple"s (cid:271)(cid:396)a(cid:374)d i(cid:373)age as (cid:449)o(cid:396)ld-class innovative technology company with enviable reputation for building high quality, well-designed and fashionable products. Interviewing customers, supplies, partners, former employees: reviewing public materials. Inflation: persistent increase in price of goods/services = decline of purchasing power of dollar (dollar worth less: foreign currency fluctuations: american products now expensive for canadians, recession: economic growth negative for at least 2 consecutive quarters.