Management and Organizational Studies 2320A/B- Final Exam Guide - Comprehensive Notes for the exam ( 87 pages long!)

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Channel management decisions: marketing channel management: selecting managing and motivation individual channel members and evaluating their performance over time, selecting channel members, managing and motivating channel members, evaluating channel members. Managing logistics and supply chain management: marketing logistics (physical distribution): planning. Major logistics functions: warehousing, storage warehouses, distribution centers: designed to move goods rather than store them. Idea is to harmonize all logistic descisions within all departments of the organization. Gm with loaded models and basic models: captive product pricing: involves products that must be used along with the main product, ex. Razor blade cartridges, video games: often price the main products lower and set high markups on supplies, two part pricing, fixed fee, variable usage fee, by-product pricing: the company seeks a market for these by- Student, senior, adult pricing: product form segment pricing: is when different versions of the product are priced differently but not according to differences in cost, ex.