Management and Organizational Studies 3322F/G- Final Exam Guide - Comprehensive Notes for the exam ( 74 pages long!)

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: John White

Document Summary

The integrated marketing communication mix: the coordination of all marketing communications in a unified program that maximizes the impact on the intended target audience. Includes; media advertising, direct response communications, digit communications, sales promotions, public relations, experiential marketing and personal selling: an organization rarely uses all elements at one time. Integration of a message strategy, regardless of the medium used is critical to generating maximum impact on the target audience: advertising, a paid, media-delivered message by an identified sponsor designed to stimulate positive response from a target audience. Influences the attributes toward and opinions interest groups have about an organization. Inputs for marketing communications planning: business and organizational buyer. Canada: green marketing claims, ads targeting children and cultural diversity are among hot topics. Laws and regulations governing marketing communications: the communications industry is highly regulated, advertising standards canada, committed to creating and maintaining community confidence in advertising, read the rest, page 29-30.