Management and Organizational Studies 3325A/B Study Guide - Midterm Guide: Feeling, Leptis Magna, Sodium Bicarbonate

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The fold: the place where the browser forces the page to disappear. Mission critical navigation: ability to get to things fast, exists on every page except checkout. Amazon wants you to sign in asap so they can track your searches: provide customers with most relevant suggestions, want you to find what you(cid:1685)re looking for as fast as possible. Acquisition: driving visitors to retail opportunities. Experience: creating desirable experiences to extend the length of visits, the longer someone spends shopping, the likelier they are to purchase, 88% of online buyers spend 3+ mins on a product page before making a purchase. Conversion: percentage of shoppers who become buyers, the act of influencing and eliciting desired behaviour from shoppers. Retention: ensuring that customers and shoppers return frequently. Support: supporting retail operations with service, logistics, and admin activities. The moment of truth: we constantly want to convert buyers. Demo, geo, challenges: aims - goals and objectives.