Management and Organizational Studies 4410A/B Study Guide - Midterm Guide: Headon, Az Yet, Cirque Du Soleil

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: Raymond Leduc

Document Summary

Major economies of scale from international stores. Global research of food items: recover costs because they have so many restaurants in different coutnries. Why does it need a local strategy: 5 main reasons. Beef fundamental to mcd recipe formula: some countries don"t eat beef ie. india or china. Different countries = different fast food chains over time. Need to position itself against local competitors. What can be sold in fast food restaurants: ie. Beer in spain mcd but not in uk. Franchise system in other countries: cooperative strategy in which a firm develops a business concept then offers it to franchisees in contractual relationship. Offers product range, brand, design guidance on building the restaurant, training standardized product delivery. Need to motivate franchisees (can"t pick all decisions for them: local promotions. Global products and services must be delivered locally at each mcd restaurant.