Media, Information and Technoculture 1050A/B Study Guide - Final Guide: Telegraphy, Dominant Ideology, Niche Market

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Week 1: social norms learned since birth: Institutional state apparatuses: family, church, school, government, legal system: culture, communication. Isa teach ideologies: (cid:862)belief(cid:863) s(cid:455)ste(cid:373)s, (cid:374)o(cid:396)(cid:373)s: media. Tools for decoding/interpreting media: rhetorical analysis: analyzes the way media texts are put together. Genres: genre: recognizable groupings of media forms used to help make choices and recognize what we like. Power relationships: uneven distribution of symbolic and material resources, people are positioned differently by power relationships, people & groups struggle to control meaning (e. g. , #metoo) What media has to do w/ power: access to means of communication is an important aspect of power, access to means of communication ability to make & circulate meaning. 3 important points o/ media: media are powerful, can influence how we perceive reality, media make people powerful, media are agents of power, media are agents for those which interests are the dominant interest in society. Media make people powerful & are agents of power: e. g. , donald trump, justin trudeau.