Media, Information and Technoculture 2100F/G Study Guide - Final Guide: The New York Times, Data Mining, American Express

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Document Summary

Advertising and the cultural industries: cultural industries, depend on advertising for its revenue, advertise their own products, advertising itself is a cultural industry. If you are not paying, you are the product. In advertising driven media, the commodity being sold is the attention of audiences: ex. Super bowl ads: this is purchased by advertisers, who pay for the number and demographics of viewers and audiences, ex. Certain smart tvs had internal cameras: the whole structure of advertising and audience measurement has been upended and overturned by the enormous increase in the use of digital platforms, particularly by young people. Colonization: we are exposed to an increasing number of ads (much more than the generation before) Clutter: therefore it is increasingly difficult for advertisers to get their ads noticed (why ads are becoming more shocking or controversial) Ad avoidance: audiences become increasingly jaded, cynical about ads and find ways to avoid them.