Media, Information and Technoculture 2100F/G Study Guide - Final Guide: Occupy Wall Street, User-Generated Content, Precarious Work
28 Apr 2016
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Definition--> extended discussion introducing any complications to the definitions, controversies, --> if necessary list key authors. Political economy: here to challenge what we believe to be the norm or natural . If something does not make money it is not worthwhile; tv programs give viewers what they want. The general belief is that media reflects the interests of those in positions of power. Lecture: marxist political economy such as adorno and horkheimer sees corporate media as encouraging obedience and consent to exploitation but the changing forms of entertainment production are also obviously of interest to the business sector itself. So political economy of media divides into 2 streams critical and corporate. Corporate: concerned with issues of ownership, organization, production, advertising and labor in order to figure out how to make bigger profits, exploit workers more efficiently and monetize" media content.
