Media, Information and Technoculture 2200F/G Study Guide - Pagerank, Unmoved Mover, Mark P. Mccahill

32 views23 pages
Page:
of 23
MIT 1700 Notes
Problems with Google as info source
- Advertisements
- Search query fail for specific inquiries
- Democratization of information
- Fed by website info, not accurate info
- Filter Failure
o Anticipatory query fills based on top-trending topics: what does this say about what
users are looking for and their top concerns?
o Based on popularity
o Suggests that everything we search for is logged by google
- Corporate control and influence with search results
Search Behaviour
- Stages:
o Desire/Lack of, The Search (and browsing), Retrieval, Verification, Application
Google SUI (Search User Interface)
1. Fixed options
2. Editable search query
3. Personalizable features when signed in
4. Number of results
5. Specialized search
6. Monetizing search term
7. Content filtering (safe search)
8. Geo-specificty
9. Display options
10. Image display results
11. Suggested search results
12. Pagination control
13. Small Print
Search Refinement
- drop down menu
- Sorting and Clustering
Google-Slaves (Free Labour)
- Analogy: Google as House
o Neat, interesting people, well organized people like to visit
o BUT all visitors are producing the interesting stuff and are organizing it without
their knowledge
o They provide space, we do work
Info Quadrant
Recording: How does it write it down? INPUT
Storage: Where do we keep it?
Distribution: How is it transmitted? OUTPUT
Access: How do we get at it?
Info is NOT: Knowledge, Data, Opinion/Belief
- It involves ALL of those things
Information is Patterning
- Benoit Mandelbrot
- Has to produce surprise or have element of newness
Information Triad
Information
Organization Control
Swarms
- tell us how information moves and behaves
- we are contributing to collective intelligence in everything we do online
1700 Tutorial January 11, 2012
Carr - Is Google Making us Stupid article
- Deep Reading: nobody has time to analyze a single sentence anymore
- Disinformation: information that isn’t useful to a person
- Itemizing the day with clockwork/time
- Internet makes us move away from deep thinking
Class - January 16, 2012
GDI (General definition of information)
- info must contain data
- data must be structured
o makes things seem less random
- the structured data must have meaning
o has semantic value
o SYNTAX the rules of how things come together
Jorge Luis Borges
Library of Babel
- some books are jibberish
- infinite structure
- narrator doesn’t know overall meaning of this library
- library is potentially infinite
- library is composed of interlocking hexagons
- each hexagon has 4 walls with shelves
- 20 shelves/hexagon
- 35 books/shelf (therefore 700 books/hexagon)
- each book has 410 pages
- …library CANNOT be infinite
Rumplesiltskin
- permutations
- time it takes to count to one billion (one second at a time) = 31 years
- therefore, to figure out his name might take you over 30x10 the power of 54 years
Data is any break from uniformity of world
- uniqueness within uniform
Analog (store info that relates & responds to real world), Binary, and Digital
Primary, Secondary, Meta, Derivative, and Operational
Analog
- continuous
- Single purpose
- Operates in real time
Digital
- discrete
- multi-purpose
- operate in non-physical time
Binary Data
- encoded
- interpreted
- displayed
- ex. Computer, place, light switch
Primary Data
- stored in a database
- nothing has been done to it except for organizing it
Secondary Data
- interpreting the data
Metadata
-
Operational Data
- dynamic data that tells us about the system
- ex: cell phone low batt signal, virus detection of laptop, passing out from low blood sugar
Derivative Data
- given data: “ZOMG! CUL8R!”
- What we know, derivatively:
o Communication was sent via personal electronic device
o Due to idiom of communication and emoticon use, origin: after 1995
Data is split into Environmental and Semantic
Environmental Instructional Physical
Semantic Factual True or Untrue True goes to knowledge, Untrue goes to
misinformation or disinformation
Environmental Data
- ex. Geological strata, animal tracks, cloud movements, temperature, tree ring, etc.

Document Summary

Fed by website info, not accurate info. Filter failure: anticipatory query fills based on top-trending topics: what does this say about what users are looking for and their top concerns, based on popularity, suggests that everything we search for is logged by google. Corporate control and influence with search results. Stages: desire/lack of, the search (and browsing), retrieval, verification, application. Analogy: google as house: neat, interesting people, well organized people like to visit, but all visitors are producing the interesting stuff and are organizing it without their knowledge, they provide space, we do work. Has to produce surprise or have element of newness. Information tell us how information moves and behaves. We are contributing to collective intelligence in everything we do online. Carr - is google making us stupid article. Deep reading: nobody has time to analyze a single sentence anymore. Disinformation: information that isn"t useful to a person. Internet makes us move away from deep thinking.