Media, Information and Technoculture 2500A/B Study Guide - Midterm Guide: Asimo, Cybernetics, Marshall Mcluhan

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Cultural determinism: technology is more determined by the human element. Racist scientists that designed camera that didn"t recognize black people. Brazil clip where everything is dictated by rules and technology. Introduction of new technologies revolution: ex. Enlightenment: european concept, late 18th century, focus on human mastery over nature/people, what can the human do/build and how can technology help us. Decline of the monarchy (french and american revolution all around end of 18thc) Decline of the church, rise of literacy. Sublime: something that induces a sense of awe, overwhelm consumer, natural, technological. Technological sublime: replaces religious or natural sublime: feelings are the same, overpowering creations of human kind, ex. Dam, railroad, brookyln bridge, las vegas, avatar, 3d technology: often used by technology ads, upgrades . Actor-network theory: certain things can frame the way that technologies are used and thought of. Progress: movement forward, north american progress and place of new beginnings (new utopia/eden) changes in space, time, wage.