Media, Information and Technoculture 3207F/G Study Guide - Midterm Guide: Unconscious Mind, Consumerism, Betty Crocker
16 Dec 2018
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Children: daisy ad, the child is being used as a means of appealing to adults, the child is a symbol of innocence, vulnerability. The table of contents takes place on page 207 of the september issue of vogue: ads are about how human behaviour can be changed by persuading us, psychology is at the heart of human behaviour. Smoking as a social sign: signifier = cigarette, signified = liberation and power, ex. Crayola america ad: signifier = crayola crayon, signified = nationalism, creativity, the meaning is not fixed, its something created by advertisers, ex. Toys r us: the excitement of consumerism, a lot of gendering, ex. Thank you, mom p&g ad: ex. 1950s betty crocker cake mix: alleviates guilt by showing the ingredients, so there is a homemade feel, from one house wife to another, the husband loves the cake = credibility, ex.
