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Media, Information and Technoculture 1200F/G Midterm: takeaways midterm .docx

Media, Information and Technoculture
Course Code
MIT 3214F/G
Tim Blackmore
Study Guide

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1. We divide the world into gradations of other and self
2. We exclude “others” -people -because of gender, race and class
3. Signs tell you whos a “human” (ex. Stripper)
4. We lie despite what we say our signs mean
(Rachel isn’t a police office but a woman, an officeresse)
5. The same signifier can have a huge variety of signifieds
6. Private sign systems are concise powerful, revealing, if you know the system
7. ALL public sign system are loaded in terms of race, class, gender (atleast one)
8. We are always trying to understand what a text meant to “them: there, then” (ex.
Hard video, different context)
1. Film has its own language of sign
2. Look for repeating signs
3. Pay attention to all kinds of signs (sound, music, light, camera)_
4. Any text can be read or decoded this way and you can do it
1. Modernity- a world made by machine labor
2. Taylorism made that world more efficient. Changed peoples idea of labour
3. Taylorism and Fordism made WW1 and WW2 industrial wars possible (would not
be as deadly, intense without the industrial revolution, foundation of our current
world, shaped the 20th century)
4. We accept machine progress as progress
1. “self” must be extended to include women, people of different race
and class, people attached to machines, people with different bodies
2. We wear our edia: we constantly tell eachother how to perform roles
3. Corporations, not elections, control media
4. Forgetfulness makes media control easy (if you’re ignorant of
something, don’t know about it, then you can easily be controlled, hard
to control people who know it and remember, memory of what you
know means its harder for media to control you)