Study Guides (248,518)
Canada (121,606)
Philosophy (375)
Ryan Robb (17)

Week 10 - Arrington.docx

4 Pages
82 Views
Unlock Document

Department
Philosophy
Course
Philosophy 2730F/G
Professor
Ryan Robb
Semester
Fall

Description
Arrington 11/28/2012 5:33:00 PM Lecture 10 Arrington  The moral implications of „puffery‟ in advertising  The point: o There is basically nothing immoral with respect to the common exaggerations in advertising, since they‟re not intended to undermine individual autonomy  The strategy: o Part I: Define „puffery‟, then briefly outline the standard arguments in favour of and against, the practice  The question we are left with at the end of this analysis is whether advertisers provide information, or create desires o Part II: Outline the four components of autonomy, then consider whether puffery violates any of them – it does not  I. Puffery; for and against o Puffery – “the practice by a seller of making exaggerated, highly fanciful or suggestive claims about a product or service” (p. 409) o Opinions of puffery:  Advertising industry: suggests that puffery is exploitative and manipulative, with respect to the treatment of consumers  Businesses – advertisements do not manipulate, they provide consumers with information with respect to the things that consumers want  Critics – advertising has little to do with the provision of information, and is instead intended to create consumer desire for the product in question o Does puffery in some way amount to more than the provision of information, instead altering the consumers state of mind such that they are no longer autonomous?  II. The Four Elements of Autonomy that could be Undermined by Advertising o The 4 central concepts involved in individual autonomy:  1) Autonomous Desire
More Less

Related notes for Philosophy 2730F/G

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit