Philosophy 2730F/G : Week 11 - Durham.docx
2 Dec 2012
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12/1/2012 3:04:00 pm: past attempts to evaluate the ethical status of advertising have failed to do so accurately because they have assumed that advertisements are directed at all consumers in general. Durham"s view: advertising practice will be morally questioned when we consider ad campaigns designed to appeal to, and influence the purchasing behavior of target audiences", to the extent that it is detrimental to the target group. The strategy: part i: arrington, part ii: santilli, part iii: cases exemplifying how target advertising raises serious ethical concerns. I. arrington: arrington ultimately concludes that advertising doesn"t undermine the ability of individual consumers to make rational free choices, according to arrington, an advertiser is immorally controlling the behavior of a consumer if: The ad is intended by the advertiser to get a particular consumer to behave in a certain manner. The ad actually does cause that consumer to behave in that manner.
