Political Science 1020E Quiz: Market model

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Market model: newspapers & television reflect rather than shape the views of general public, why: private media outlets are businesses concerned with profit maximisation. Give people what they want, cannot afford to alienate possible viewers: private broadcasters reduced their share of showing political debates etc. Better informed citizens with more independent & considered views. Only effective if they are independent and not dominated by government: criticism: clear political bias & no meaningful basis for claiming to articulate public opinion & reasons for doubting the independence of media from the government. The media and governance: prominence of media in information age has affected the process of governance: Transformation of political leadership & reappointment of government power. Leading to growing disenchantment with politics, making societies more difficult to govern, alterations to the behaviour of governments & nature of policy-making. Growing interest in personal lives & private conduct of senior political figures.