Political Science 2211E Study Guide - Final Guide: 6 Years, Federal Deposit Insurance Corporation, Free Market

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Key concepts: political triage, political marketing, air war, ground war. Series of moments is more important than whose ideas are better. Use of images, pictures, show emotions: hilary clinton"s tears moved 11 points in one day, authenticity shows that she"s a human too. Ads are used to instigate emotions to get people to vote. Consultants ignore 40 out of 50 states. Intellectual argument vs. emotional argument: focus on specific states where people vote. Who sits behind the president is important. Topics: basics of campaign strategy, key components of an election campaign. Political triage: medical term, treat who needs the most help first: divide voters into 3 political categories. Proportional representation: seats in parliament allocated based on percentage of each popular vote: 30% of votes = 30% of seats, us president needs more than 50% to win an election. First past the post: most votes per riding wins the seat: us and canada, need voters concentrated in ridings.

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