Psychology 2990A/B Study Guide - Final Guide: Under Armour, Physical Attractiveness, Psych

• School: Western University
• Department: Psychology
• Course: Psychology 2990A/B
• Professor: Haynes

Document Summary

The element of persuasion: 1950s study of interpersonal persuasion the yale group, 3 elements of persuasive messages, source, communication, audience/target. Fluency: more fluent words rated more favourably, alter & oppenheimer (2006) generated ficticious stock names, easy to pronounce ones & difficult to pronounce ones participants predicted easy would outperform difficult. & remember rhymes) likely due to fluency. Resonance combines play on words with relevant image. Soft sell ads summary these effects on ads don"t operate through information, but rather through feelings, images, associations & needs. Problem = choice overload: alternatives aplenty (e. g. , grocery store having different types of same product, consumer products, entertainment, education/careers, relationships. Diversity in the workplace: workplaces more diverse, organizations have not managed this well, diversity of perspectives leads to improved creativity, problem-solving, recruiting & marketing. Marketing workforce diversity: select enough minority members to get them beyond token status, foster a supportive, inclusive culture right from recruitment stage.