Psychology 3723F/G Study Guide - Midterm Guide: Likert Scale, Implicit-Association Test, Rensis Likert

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Corey Issacs

Document Summary

An attitude is an evaluative judgement about a stimulus object, it differs in valence and strength, and attitude objects can be anything that is liked or disliked. Gordon allport was a renowned researcher who helped inspire attitudes research, he noted that the concept of an attitude is probably the most distinctive and indispensable concept in contemporary american social psychology. Empirical research relevant to the psychology of attitudes can be traced to the early 20th century: there was development of strategies designed to measure attitudes and also considered the degree to which individuals" attitudes influenced their behavior. Two significant researchers were louis thurstone and rensis likert: their research was highly influential because it demonstrated that attitudes can be quantifiably measures. In the 1960s there was a new perspective referred to as social cognition and remains as the dominant framework researchers questioned how attitudes affect information processing and behavior.