Psychology 3723F/G Midterm: lecture 2 AND CHAPTER notes

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: James M Olson

Document Summary

Same measure at 2 separate times: internal reliability: Multiple items measuring target attitude must correlate and should be related (alpha: validity is also important, face validity: Test appears to measure the construct: contact validity: Test samples from all relevant domains of the construct: convergent/ discriminant validity: Scores on the measure correlates with the conceptually related measures and do not correlate with conceptually unrelated measures. Scores on the measure predict relevant outcomes and actions: most measures of attitudes rely on self - report, because, most convenient method, people should be aware of their explicit attitudes. Though they are not necessarily aware of implicit attitudes, which require different techniques: people should be willing to report their explicit attitudes honestly. Unless there are strong social desirability demands, such as when some attitudes positions are regarded as undesirable which require different techniques. Theodore adorno 1950: asked what would cause people to develop authoritarian attitudes, developed the f-scale or the fascism scale.