Psychology 3723F/G Midterm: Lecture 4 AND CHAPTER notes
30 Mar 2016
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Information processing stages: information processing refers to how our mind deals with the information we encounter in our social world, there are three stages of information processing, exposure attending. Attitudes serve as a framework that guides interpretation of information: memory. Whether the individual"s attitudes are unipolar or bipolar. When attitudes are unipolar, we seek info to support it. Individuals with unipolar attitudes will be more likely to notice and remember extreme congruent and non congruent statements. Participants were presented with a series of statements which they had an. The statements varied in extremity, some were very extreme and others were not. Participants rated the statements on a number of dimensions and the next day they returned to the lab and were asked to recall as many statements as they could. They remembered the extreme congruent and incongruent ones most: ambivalence. When people are highly ambivalent, they will examine relevant information more carefully.
