Sociology 1020 Study Guide - Midterm Guide: Culture Industry, Noam Chomsky, Theodor W. Adorno
9 Apr 2018
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Document Summary
There have been several changes in media technology and use. The emergence of mobile and social media are changing the culture of watching tv (such that more people are watching and commenting on television programs in real time). Media plural of medium, or (cid:498)middle(cid:499) idea of media as the means for connecting two or more points. Interactive media (such as telephone or social networking websites facebook or twitter) *how do we affect the media how does society influence and shape communications industries, Two theoretical approaches in media studies: technological and, critical perspectives. Technological theorists hold that different media technologies determine social perceptions, interactions, and institutional arrangements. Critical theorists argue that social values, interests, and conflicts shape the technological development, use, and impact of media. Derives primarily from the work of two important canadian scholars, harold innis and marshall mcluhan. These different forms of power, in turn, create different types of social division and conflict.
