Sociology 1020 Study Guide - Midterm Guide: George Gerbner, News Values, Orthodox Marxism
27 Apr 2016
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Document Summary
Communication: denotes the transmission of knowledge, ideas, meanings, and understand- ings. Interactive media: are technologically mediated means of communication in which the flow of messages is two way- between actors who transmit and receive messages. Mass media: are technologically mediated means of communication in which the flow mes- sages is largely one way, from a single point of transmission to a large, anonymous, dis- persed audience of receivers. The technological perspective: the perspective is derived from two sociologists, harold innis and marshall mcluhan: through his research innis was able to distinguish: Space-biased media: such as print, radio, and television, enable communication over extended distances. Space-biased media promote territorial expansion, secular beliefs, and military-political forms of power: assists territorial expansion, empire building, and secular forms of power and culture. E. g. invention of printing undermined the oral communication, which eliminates face-to- face interaction, which makes information far more abstract, etc.
