Sociology 2172A/B Study Guide - Midterm Guide: Swot Analysis, Rosser Reeves, Social Stigma
16 Dec 2018
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Einstein chapter four creative: good advertising, combines creativity that engages the consumers and stimulates them to buy while incorporating the strategic objectives of the marketer, ex. Einstein chapter five advertising and society: ex. Breast cancer charity bandwagon: demonstrates the company"s philanthropic side, these promotions target women, cause-related marketing: associating products with charities sells. Iconic indicators: you would go directly to the maker of the product you wanted, picture of the item for sale so that those who could not read still were aware of what was being sold. Invented the credit card to make their job on the road easier: on street corners and public venues, typically alcohol and cocaine, targeted messages depending on the audience, bad reputation. Arrow shirts (worn by men with interesting lives: ex. Schiltz beer (advertised steam-cleaned bottles: learned about the product. 20th century mass media 1900-1920: the great transition.
