Sociology 2172A/B Study Guide - Final Guide: Guerrilla Marketing, Native Advertising, Big Data
16 Dec 2018
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In-ad with native elements: custom (can"t be contained) formats, most common. Individually created for each user and are typically produced by the published in order to ensure ads look as non- commercialized as possible. Killing us softly video notes: exposed to over 3,000 ads a day, we believe we are not influenced images, ads sell, the influence is subconscious. Hair product ad: men would not have the copy like the hair product ad, ex. Gucci ad: men, beginning to be objectified more, but, they are bigger, stronger, more powerful vs. women, there aren"t consequences for men of this objectification. How it got started: lalonde report (1974, started talking about lifestyle, the choices we were making. Earlier campaigns: 1970s, participaction (1972, first campaign that"s mandate was to improve the health of. Canadians: put physical activity on the map of canada, dialogue on drinking (1976, first federal campaign to change our behaviour, drinking in moderation.
