Sociology 2172A/B Study Guide - Nationstates, Childhood Obesity, Marc Jacobs

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Cold war period polarization, boundaries high within each country globalization integration. Interdependence between nation-states transnational corporations individuals we have gone between segregated nations to very much interdenpent on other countries. Corporations coca-cola, mcdonalds, nike (american companies that went global) goal is to increase revenue. Advertising is a potent force for change selectively reinforcing certain values, lifestyles and role models . Access to goods and modern concept of advertising. Now being reenacted on a global scale lpeople in the developing world are now seeing what is in the us. Some people didn"t even know about cars, washing machines or even mc dicks burgers. Americans use 30% more then the people in third world countries. 1900 exposition in paris goods replaces other aspects of culture to meet emotional needs. Before ir certain products available to each class. Advertising and image and certain values rather than the products. Coke built on over 100 years of american life.

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