Sociology 2179A/B Quiz: Current Perspectives on Advertising Images of Disability.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2179A/B
• Professor: Erin Demaiter

Document Summary

Current perspectives on advertising images of disability haller and ralph: disabled people buy the same things we do therefore they should be targeted. 1980s us business community began recognized the disabled consumer in ad images. Closed captioning began on television: when tv ads with disabled people began, it illustrated that advertisers no longer fear that nondisabled consumers would be offended. 1984 levi"s ad first tv ad to feature disabled person; wheelchair user. Opposite effect: there isn"t a single disabled person who will say they feel they"re being exploited; they are thrilled and proud that they are being portrayed as just another member of society. 1993 controversy dow chemical"s spray n wash stain stick tv ad with child with down syndrome called this exploitive: burger king tv ad with man with down syndrome received criticism and was considered. Subtle approach erases the stigma and makes the wheel chair using teen equal to her blond friend.