Sociology 2179A/B Quiz: Introduction - advertising and society .docx

• School: Western University
• Department: Sociology
• Course: Sociology 2179A/B
• Professor: Erin Demaiter

Document Summary

Advertising is a very considerable part of our total culture. It is not separable from any of the other activities of our world. marshall mcluhan (1968) It is more of a part of our culture now than 40 years ago: canadian communications scholar, he is thought to be a father of the electronic age, here were looking at advertising as a social institution. All advertising advertises advertising. : society is composed of many institutions religion, education , different theoretical perspectives try to find out how they work together, now advertising is added, very much a part of our culture. Why advertising is studied in sociology: distribution of resources, huge amount of economic resources go into advertising (super bowl commercials), there are firms that have people on staff to only work on super bowl ads, also human resources. So many talented people work in the advertising industry: it has become a major institution.