Sociology 2179A/B Quiz: Issue 3. Real Beauty_ Social Change.docx
27 Jan 2015
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Yes creating social change through advertising: advertising can be a powerful agent of social change, dove"s campaign for real beauty is an example of a socially responsible, high effective ad campaign. It facilitated a shift in our society"s concept of beauty while also successfully selling a product. Clear message: successful women are both thin and beautiful. 2004 dove campaign for real beauty was socially responsible by sharing a different view of beauty one grounded in real women. 90% of women are unhappy with their body image. Real beauty: success or failure: campaign was successful, success was measured by: Future use: most critical factor in advertising success: acceptance by the target market, social acceptance was mixed. Conclusion: campaign stimulated an international discussion of what real beauty is. If skillfully employed, advertising can be a powerful agent of social change. The campaign: first launched in europe; then canada, us, and latin american.
