Sociology 2179A/B Quiz: Image-Based Culture.docx
27 Jan 2015
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1880s-1920s initial period of national advertising; used test for reason why advertising. 1920s marks transition point in the development of an image-saturated society: advertising industry problem: the need to sell greater quantities of nonessential goods i a competitive marketplace, ads included visual representation of people into the messages. Unifying theme: these things are not fundamentally connected to goods: commodities are only weakly related to these sources of satisfaction, so goods need to be connected in some way with the things that provide happiness. Advertising doesn"t always mirror how people are acting, but how they"re dreaming. The spread of image-based influence: commodity image-system is about satisfaction; has impact in other areas, gender identity. Commercial messages use images of men and women as central components of their strategy. Images that display not the way men and women actually behave but way we thinking they behave: shouldn"t confuse these portrayals as true reflections of gender.
