Sociology 2179A/B Quiz: Subliminal Advertising.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2179A/B
• Professor: Erin Demaiter

Document Summary

James vicary: originator of the term james vicary (1957, his definition only referred to messages that were implanted in media that you did not register at a conscious level, how we talk about them as impeded images. 60% and coke about 20: these messages were getting in their head, they were accepted as established facts, he never gave details of his study no other independent evidence to support his claims. 1962 interview with advertising age and he stated that the whole study was a fabrication. 75% of people believe that subliminal advertising is used and they believe that it works this study is the evidence they give. Wilson bryan key (1970s: subliminal seduction, media sexploitation, use of subliminal sexual symbols or object, ex. 2007 al gore campaign have a commercial while they are speaking against bush the word rats appears on the screen.