Sociology 2206A/B- Final Exam Guide - Comprehensive Notes for the exam ( 25 pages long!)

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stephen Lin

Document Summary

Can be a serious problem in survey research. Survey non-response: potential respondents refuse to participate at all. : item non response- respondents won"t (cid:523)or can"t(cid:524) answer specific questions. Computer software programs are usually used for both face to face and phone interviews. Interview schedule is pre programmed into the computer. Reduces errors from inconsistent wording or question order. Reduces item non response due to the interviewer error. Very helpful wit complex skip patterns (filters), these questions filter out questions that are. It captures and process"s data at the same time (goes right to the computer) not applicable. Can also randomize questions to test for order effects. Three types: acquiescence- the respondent is just trying to please the researcher, be cooperative, tend to agree or disagree with questions that they think there supposed to answer. Begin with cover letters: sent ahead of time (face to face interview) Used to introduce the research to the potential respondent, establish credibility.