Sociology 2275A/B Study Guide - Quiz Guide: Soft Sell, Planned Obsolescence, Perpetual Motion
30 May 2016
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Reading: thomas frank, the conquest of cool, 1997, 15-17, 53-73. Standard binary narrative the cascade of pseudo-hip culture products that inundated the marketplace in the 60s were indicators not of the counterculture"s consumer friendly nature but evidence of the corporate state"s hostility. The operation theory has been an inescapable currently of the hip-as-resistance thesis since its inception. The hip constitutes some kind of fundamental adverse three to a joyless, conformist consumer capitalism. John fiske argues that mass-produced culture is both a site of oppression and rebellion : even as it is calculated to exploit consumers, it"s unintentionally provides various groups and individuals with the implements of empowerment. During 1950s, advertising was marked as containment of carnival a powerful effort to suppress the industry"s impulse towards difference under a sti ing vision of managerial order. In the 1960s this vision was turned on its head became artistic and dysfunctional. Ddb represented a shift in management style.
