Women's Studies 2270A/B- Final Exam Guide - Comprehensive Notes for the exam ( 161 pages long!)
29 Mar 2018
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Wom e n "s s t u d i e s 2 2 7 0 a / b. Canadian scholar, prophet of the communication age. Advertising isn"t separable from any of the other activities of our world : all advertising advertises advertising . Changes in technology have a massive effect on the advertising world. When you"re most vulnerable after being on tech for a long time, you"re more susceptible to adds > tech numbs you. It"s a method / agent of social control. Impact on society: its a major contributor to the cultural content of our society, advertising is a social institution like education, family, economy (social institutions all impact each other) Means that advertising holds a prominence in our lives. There is also defences for them: creativity that goes into making ads. Article #1: introducing advertising and promotion: an integrated marketing.
