Writing 1031F/G Study Guide - Final Guide: Pathos, Five Ws, Discourse Community

• School: Western University
• Department: Writing
• Course: Writing 1031F/G
• Professor: Aaron J Schneider

Document Summary

A clear statement of the purpose of the memo. A summary of the content and why you have written them. Basic structure: attention getter/justification/why, brief summary, discussion, conclusion/action/recommendations. Often a gatekeeper audience and sometimes has the opportunity to shape the reception of your message. Has the power to stop your message instead of sending it on to the primary audience. Always think first and foremost of your primary audience. May be asked to read, comment on, or implement the ideas in your message. Also includes lawyers who may use your message as evidence. You can anticipate some but not all potential secondary audiences. Does not have the power to stop the message or act on it directly. A watchdog audience has political, social, or economic power. Make sure to address goals/desires/needs: for ex. Age, gender, race, religion, education level, income etc. Essential for structuring emotional appeals or handling emotionally charger situations. Demographics and psychographics risk reducing individuals to stereotypes.