[BU111] - Midterm Exam Guide - Comprehensive Notes for the exam (14 pages long!)
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BU111 Full Course Notes
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Bus 111 lecture 2 wednesday september 14th 2016. Start with a vision -> limit to a mission -> create a strategy. Internal organization- what gives plan power, what makes it happen. Environment (no control over it)- pay attention to it and adjust to it (ball analogy) Internal and external work together given internal circumstances and external environment. Creating a distinctive competitive advantage: doing something distinct from your competitor that will put you ahead or set you apart (apple ads, can apply to any aspect of the organization. Should be: memorable and engaging, aligned with organizational values and culture. Why: guides strategy by keeping focus on desired future. Where do i aim to be? : future oriented. Describes how you will achieve vision: present to future. Guides strategy by listing broad goals and acceptable approaches; keep us on track. Effective mission statement answers; what, how, who, why. Bu 111 lecture 3 monday september 19th 2016.
