BU111 Study Guide - Comprehensive Final Exam Guide - Pest Analysis, Ikea, Business Ethics

• School: WLU
• Department: Business
• Course: BU111
• Professor: Sofy Carayannopoulos

Document Summary

Bu111 week 1 si session-thursday september 21st 2017. Critical success factors: achieving financial performance, return on equity (it is more impressive to make off a investment than. Principal logic: consistency and alignment **exam question last year: e(cid:454): (cid:271)la(cid:272)k(cid:271)err(cid:455) did(cid:374)"t sta(cid:455) alig(cid:374)ed (cid:449)ith the e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t a(cid:374)d the(cid:455) (cid:449)e(cid:374)t (cid:271)a(cid:374)krupt, ex: blockbuster vs netflix, ex: kodak vs canon. Bu111 week 2 si session-thursday september 28st 2017. Pest: political, legislation, regulatory bodies and processes, government policies, trading policies, home market, funding, grants, initiatives, wars and conflicts, economics, economic trends and situation (home and international, specific industry factors. Intellectual property issues: technology access, licensing, patents. Important question to always answer with five forces analysis: how does it effect profitability: the most important force is rivalry, switching cost is a key term use this on midterm. *when it asks how csf are related link it both ways. Critical success factors: know why critical success factors are important.