BU121 Study Guide - Midterm Guide: Business Model Canvas, Sustainable Development Goals, Value Proposition

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17 Feb 2017
School
Department
Course
Professor
BU- Mid Term Reie
Format
25 MC questions
o From readings and lectures
o 25 Marks base concepts
Short Answer Questions
o From Lectures and Lab Manual
o 40 Marks more in-depth
o What did I lea Why did I lea it Ho do I apply it
Problems
o Finance Related
o 15 Marks
o Proper Format is crucial
Topics
Business Models
o 20%
o MC and Short Answer
o Lectures
What a business model is
Why it’s ipotat to udestad you usiess odel
How companies can have essentially the same product and different business
models
Implications of business models on operations
Business model patterns and examples
Business model canvas and social business model canvas key elements and
differences
o Lab Manual
Why do Business models matter
What businesses need to know about Sustainable development goals
Business Communication
o 10%
o MC and Short Anser
o Lectures
What is a sticky message
Implications of the curse of knowledge
6 Principles of stickiness what they are, why they are important, and how to
achieve them
Dawn (saving wildlife) integrative example
Marketing
o 40%
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Document Summary

25 mc questions: from readings and lectures, 25 marks base concepts. Short answer questions: from lectures and lab manual, 40 marks more in-depth, (cid:862)what did i lea(cid:396)(cid:374)(cid:863) (cid:862)why did i lea(cid:396)(cid:374) it(cid:863) (cid:862)ho(cid:449) do i apply it(cid:863) Problems: finance related, 15 marks, proper format is crucial. Business models: 20, mc and short answer, lectures. Why it"s i(cid:373)po(cid:396)ta(cid:374)t to u(cid:374)de(cid:396)sta(cid:374)d you(cid:396) (cid:271)usi(cid:374)ess (cid:373)odel. How companies can have essentially the same product and different business models. Business model canvas and social business model canvas key elements and differences: lab manual. What businesses need to know about sustainable development goals. Business communication: 10, mc and short anser, lectures. 6 principles of stickiness what they are, why they are important, and how to. Implications of the curse of knowledge achieve them. Marketing: 40, mc and short answer, lectures. Integration of marketing decisions with other elements of integrative teamwork. Why its important to understand your customer and what you need to know.

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