BU121 Study Guide - Midterm Guide: Business Model Canvas, Sustainable Development Goals, Value Proposition
Document Summary
25 mc questions: from readings and lectures, 25 marks base concepts. Short answer questions: from lectures and lab manual, 40 marks more in-depth, (cid:862)what did i lea(cid:396)(cid:374)(cid:863) (cid:862)why did i lea(cid:396)(cid:374) it(cid:863) (cid:862)ho(cid:449) do i apply it(cid:863) Problems: finance related, 15 marks, proper format is crucial. Business models: 20, mc and short answer, lectures. Why it"s i(cid:373)po(cid:396)ta(cid:374)t to u(cid:374)de(cid:396)sta(cid:374)d you(cid:396) (cid:271)usi(cid:374)ess (cid:373)odel. How companies can have essentially the same product and different business models. Business model canvas and social business model canvas key elements and differences: lab manual. What businesses need to know about sustainable development goals. Business communication: 10, mc and short anser, lectures. 6 principles of stickiness what they are, why they are important, and how to. Implications of the curse of knowledge achieve them. Marketing: 40, mc and short answer, lectures. Integration of marketing decisions with other elements of integrative teamwork. Why its important to understand your customer and what you need to know.
