BU121 Study Guide - Midterm Guide: Niche Market, Teen Vogue, Brand
Document Summary
How a company intends to make money / the logic by which it sustains itself financially. Shows how the organization, creates, delivers and captures value. Risk reduction: (service guarantee)(more expensive cars comes with free services). Getting the job done :(rolls royce)(sell services, charge for hours). Through which interaction points? awareness: how you create awareness, how you connect the value with customers. Personal assistance: car dealerships -dedicated personal assistance: private banking; have someone specifically cooperate to -self service: grocery stores; (change your model) Automated services: amazon -communities: bring different customers together, create the community (hogs) -co-creation: youtube. Brokerage fees: monster. com(help people to get a job) Financial: stock options for key employees (have partners to allow that). Selling: promotion and education (educate them on that value). Who do you need to rely on? optimization and economy of scale: outsourcing or sharing infrastructure. Bluray (lower risks, more likely to be successful).
