BU121 Study Guide - Midterm Guide: Business Model Canvas, Subscription Box, Saturated Fat
Document Summary
Business models (cid:862)a (cid:271)usi(cid:374)ess (cid:373)odel des(cid:272)(cid:396)i(cid:271)es the (cid:396)atio(cid:374)ale of ho(cid:449) a(cid:374) o(cid:396)ga(cid:374)izatio(cid:374) (cid:272)(cid:396)eates, deli(cid:448)e(cid:396)s, a(cid:374)d (cid:272)aptu(cid:396)es (cid:448)alue(cid:863: business should be: profitable, repeatable, scalable (can grow) Create: by differentiating itself from competitor and/or by meeting an unserved need in the market. Q water rents water filtration systems for a monthly fee to restaurants. Aquaovo sells water filtration systems with a stylish cooler for a one-time fee to individuals. Rents water filtration systems for a per-event fee to event holders. The end consumer prefers to drink this over tap water. The restaurant could not originally charge the consumer for tap water, but now they can. They are offering something premium so that the consumer thinks highly of the restaurant. Becomes a revenue stream- can charge per water bottles. Consumers want the data they have so they can make good purchases. Implies that the company must focus on having content that consumers value bc they are paying a subscription.
