BU121 Study Guide - Midterm Guide: Business Model Canvas, Freemium, Airbnb
Document Summary
App can report traffic jam, get people to input that info and you get to use it: peer-to-peer sharing: facilitate sharing between people, exchange products and services, eg. Difference between social and traditional business model canvas: multiple value proposition canvas, user and customer value propositon. Social busienss model canvas, you are not getting the people that you are helping to pay you. Close with powerful call to action so audience knows exactly what you want. Understanding the context: market forces - is your model aligned with customer needs, problem solution fit, key trends - what are some key trends shaping the arena. Industry forces - does your model have competitive advantage today. Is your product different- lower costs, does it do it more efficiently: macroeconomic - how will you model adjust to economic threats, how can the government mess up your model, laws.
