BU121 Study Guide - Midterm Guide: Financial Times, Ebay, Netflix
Document Summary
Example: same products but diferent models: o o gillete make revenue of blade buy the handle and keep buying blades electric shaver: get more money of of one ime purchas. 3 diferent ways money is being made in water iltraion o o. Value prop: premium water iltraion; sell water to you o. Revenue stream: one ime rent/fee for per-event holder. Value prop: easy to serve guests at event; cheapest alternaive; environmental friendly. Selling ickets at cost and make proits on refreshments. 9 building blocks to build a business model: customer segments, value prop, channels, customer relaionships, cost structure, key resources, key aciviies, key partners. At heart stories stories that explain how enterprises work. All the elements of a good story: precisely delineated characters, plausible moivaions, plot that twists. A successful business model represents a beter way than the exising alternaive. When models don"t work fail narraive test or numbers test.