BU121 Study Guide - Midterm Guide: Market Segmentation, Customer Relationship Management, Self-Perception Theory
Document Summary
Chapter 2: writing an effective business plan benefits of writing a business plan, model of business planning components of a business plan key questions answered, characteristics of a well- prepared plan, critical risks, milestones, seven deadly sins. Art of the start" 5 things an entrepreneur must accomplish, why write a business plan. Business plan: a detailed road map for converting your ideas into real and functional business activities. Helps you with the planning of your business. Helps investors to make sense of the business (higher success in getting investments) Prepare a simple business plan this is used to obtain initial seed funding. Refine the business plan based on experience gained, use refined plan for additional funding. Grow the business produce and market the product + hire employees. Five key questions that a business plan must address (who, what, where, how, why) Lab manual readings (pages 126-147) major concepts only. Personality is similar to emotional intelligence but personality cannot be quantified.
