BU121 Study Guide - Midterm Guide: Value Proposition, Multiple Choice, Personal Selling
Document Summary
Short answers are only from the lectures read the questions. Write down what, when, why for the short answers. Paterns and examples (magazines, looking at the ads and pictures more than the actual aricles) Why it"s important to know your model why business models mater. Diferences b/w ei (dynamic, will grown and mature) and iq and personality (ixed, can"t change it) Understand disc proile (fears, responses, how they communicate) Understand your own disc and eqi assessments. Building emoional intelligence of groups (main concepts) Simple (compact and core message to the point. Easy to understand), unexpected (shock value that girls sill feel this way in: they sill feel unequal. ), concrete (the boxes, making emoions into a physical enity of the box. ) They used a number of anti authorities (real people). Emoional (emoional is ied in with stories, the ani authoriies are all telling their own stories. Not just staisics, real people saying how they feel.
