BU121 Study Guide - Midterm Guide: Direct Market, Smart People, Customer Relationship Management

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16 Apr 2016
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Writing locations will be posted on course website. Once documentation is received and approved by your professor, the value of your midterm will be added to your final exam. If valid documentation is not provided, the midterm mark will be a zero. Please note that the final exam will be cumulative in terms of content for those students missing the midterm exam. Multiple choice = 25 marks, short answer = 40 marks, problems = 15 marks. Main concepts from text and readings will be tested with multiple choice questions (as indicated with blue text), unless otherwise indicated. Lecture material & some lab manual material will be tested in more depth (as indicated in black text) with a combination of multiple choice, short-answer questions, and problems. Material that is testable through problems is indicated in red text. Lab manual the business case for emotional intelligence - major concepts only, building the emotional. Intelligence of groups (covered in lectures as well)