BU208 Study Guide - Midterm Guide: Belongingness, Social Loafing, Transactional Leadership
Document Summary
Ob: the study of attitudes and behaviours of people in organizations. Organizations are: a) social inventions b) for accomplishing goals c) through group effort. Spend more time working on business goals and less on people issues. Question literature review hypothesis design study collect data interpretation. Observational research researcher watches and listens to people in a natural setting. Correlational researcher measures 2 or more variables. Experimental research researcher manipulates a variable(s), holds other variable(s) constant, and measures the outcome. Or useful when the goal is to understand a complex or unknown phenomena. It can only be used to study behaviour (not cognitive variables such as attitude) Cr useful when you want to know if there is a relationship between two or more specific variables that can be measured. Most common type of research in ob. Er most useful type for truly investigating cause and effect. Best choice for research if you can manipulate and control variables.
