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BU352 FINAL REVIEW SESSION.docx

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Department
Business
Course
BU288
Professor
Loos
Semester
Winter

Description
BU352 FINAL Info Sheet For FINAL EXAM InformationClose Book Chapter 717Which Topics are the most important4 Ps Marketing MixReview SDP Chapter 7 Tested in essay questions Segmentation etc Combine this with product management Service when reviewing concentrate on the uniqueness of service VS product Concentrate on the 4 Is Know the challenges from the unique characteristics and how to overcome these challengesFinancial Analysis assignment will be tested on the exam and will cost about 10 points Do it again and practice Piece of paper with penPricing strategies global marketing strategies and know important factors such as 5 cs for pricing 4 Is for service PTST or something for global analysis Identify an objective strategy and then be able to pick the appropriate toolsBe able to evaluate the attractiveness in different markets After deciding what market to enter you must decide the certain strategiesEthics is important combined with other topics such as entering in a global market the
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