BU288 Study Guide - Final Guide: Pricing Strategies, Marketing Mix
Document Summary
Bu352 final: (info sheet for final exam information) 4 p"s (marketing mix: review sdp (chapter 7, tested in essay questions, segmentation etc. ) Combine this with product management: service when reviewing: concentrate on the uniqueness of service vs product. Concentrate on the 4 i"s know the challenges from the unique characteristics and how to overcome these challenges: financial analysis assignment will be tested on the exam and will cost about 10 points. Do it again and practice. (piece of paper with pen: pricing strategies, global marketing strategies, and know important factors such as 5 (c"s) for pricing, 4 (i"s) for service. If you want to run some advertising campaigns there is some ethical issues: you need to imagine you are a manager or a consultant when you go to answer the long questions. Assume the company is considering entering the u. k and chinese markets. According to the table china is the best .
