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BU362 (28)

Study Guides for BU362 at Wilfrid Laurier University

Building and Managing Products, Services and Brands

Exam Study Guides for BU362

Covers all exam topics.

BU362 Study Guide - Final Guide: Profit Margin, Brand Awareness, Micromarketing

CASE FORMAT -Targeting: evaluating each segments attractiveness Observation + Ethnography / In-depth Interviews /...

Business
BU362
Daniel Friesen
BU362 Study Guide - Final Guide: Gross Margin, Strategic Alliance, Psychographic
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FOUNDATION (5%) -Market leadership = market leaders may emphasize their leadership position Push vs. Pull strategy: ...

Business
BU362
Ping Zhao
BU362 Study Guide - Final Guide: Sunk Costs, Opportunity Cost, Fixed Cost

Marketing II 362 th January 8 Gordon Power Tools Who? David Gordon, Owner What? Presenting Question: Should we advertise? Underlying => How to grow sales Sub issues brand, weak (awareness) Poor coverage of retailers in a...

Business
BU362
Daniel Friesen
BU362 Study Guide - Final Guide: Oligopoly, Progressive Alliance Of Socialists And Democrats, Gross Margin

O V E R V I E W S T P S E R V I C E S mktg exchange of val that satises needs ethically (1) overall strategy objective mission 4 Is create value (1) ID mkt (2) exchange (3) 4Ps (4) all orgs (2) segmentation needs wants...

Business
BU362
Daniel Friesen
BU362- Midterm Exam Guide - Comprehensive Notes for the exam ( 32 pages long!)
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[BU362] Comprehensive spring guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com Bu362 Class 2 • The fair value of an investment: investment returns + wage •...

Business
BU362
Jiaping Qiu
[BU362] - Final Exam Guide - Ultimate 70 pages long Study Guide!
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WLU BU362 FINAL EXAM STUDY GUIDE find more resources at oneclass.com Portable Heat Pad Case Analysis Who: Mark Tanner, Owner What: Develop marketing strategy for portable heat pad Demand: 29,232 institutional o 24 x of ho...

Business
BU362
Daniel Friesen
BU362 Study Guide - Midterm Guide: Profit Margin, Observability, Data Mining
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find more resources at oneclass.com Generation X: 1965-1976/32-43, debt, cynica...

Business
BU362
Daniel Friesen
BU362 Study Guide - Midterm Guide: Swot Analysis, Global Entry, Rela
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find more resources at oneclass.com Marketing Midterm Review Consumer Behaviour Types of Buying Behaviour 1. Complex – highly involved and perceive significant differences between brands ...

Business
BU362
Daniel Friesen
BU362 Study Guide - Final Guide: Niche Market, Projective Test, Panel Data
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find more resources at oneclass.com Marketing Final Exam Review Case Analysis Framework: 1. Key Issues and Root Problem/Opportunity: Main issues, symptoms, implications 2. Analysis  I...

Business
BU362
Daniel Friesen
BU362 Study Guide - Final Guide: Psychographic, Oligopoly, General Electric Genx
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find more resources at oneclass.com CASE ANALYSI S F RAM E W ORK GROW T H S T RAT E GI E S ...

Business
BU362
Daniel Friesen
BU362 Study Guide - Final Guide: Gross Margin, Net Profit, Markdown

CASE ANALYSIS FRAMEWORK  Market share, financial statements, timeline = sale in units / avg inv in units Problem/Opportunity: Clear description; main issues, ...

Business
BU362
Keith Martin
BU362 Study Guide - Final Guide: Customer Relationship Management, Market Segmentation, Market Trend

•Value-­‐based:  find  the  perceived  value  from  customers  POV   NATASHA’S  MARKETING   CHEAT  SHEET;  CASE  FORMAT   HOW  DO  F...

Business
BU362
Keith Martin
BU362 Study Guide - Final Guide: Dewan, Oste, Brand Equity

IntroductionGrowthMaturityDecline SalesLowRapidly risingPeakDecline CostsHigh per customerAverage per customerLow per customerLow per customer ProfitsNegativeRisingHighDeclining CustomersInnovatorsEarly adoptersMiddle majo...

Business
BU362
Grant Packard

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