BU362 Study Guide - Final Guide: Market Trend
Document Summary
Extremely time sensitive due to valuable real estate. On other hand fact that lease is so low plus over saturation of restaurants in immediate vicinity raise question of actual time sensitivity. How to advertise competitive advantage and through which medium. Menu items take too long to prepare. Needs: keep up with new restaurant trends/adapt to changing consumer preferences. Interests: leasing property as quickly as possible objectives: make profit. Interests: profitability of company objectives: maintain open and trusting relationship with jm. Market share available - saturation of market (niche?) Establish objectives (mission and vision) must be aligned with marketing strategy. Must make sure critics are impressed -> directly tied to company success. Must make sure atmosphere is not drastically different than lynx and karma, will lose return customers (70% of business) Jm previous experience as failure and success. Going to have to compete on low cost basis. High degree of personal selling due to large volume of staff.
